Business Owner

The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want

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From Uber to the presidential debates, the gig economy has been dominating the headlines…and for good reason. Today, more than a third of Americans are working in the gig economy—mixing together short-term jobs, contract work, and freelance assignments. For those who’ve figured out the formula, life has never been better!

The Gig Economy is your guide to this uncertain but ultimately rewarding world. Succeeding in it starts with shifting gears to recognize that only you control your future. Next is leveraging your skills, knowledge, and network to create your own career trajectory—one immune to the whims of an employer.

Packed with research, exercises, and anecdotes, this eye-opening book supplies strategies—ranging from the professional to the personal— to help you:

  • Construct a life based on your priorities and vision of success
  • Cultivate connections without networking
  • Create your own security
  • Take more time off
  • Build flexibility into your financial life
  • Face your fears by reducing risk
  • Prepare for the future
  • And much more

Layoffs…, recessions…, corporate jobs are not only unstable— they’re increasingly scarce. It’s time to take charge of your own career and lead the life you actually want.

 

Give Work: Reversing Poverty One Job at a Time

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“An audacious, inspiring, and practical book. Leila shows how it’s possible to build a successful business that lifts people out of poverty—not by giving them money but by giving them work. It’s required reading for anyone who’s passionate about solving real problems.” —Adam Grant, author of Give and Take and Originals
 
Despite trillions of dollars in Western aid, 2.8 billion people worldwide still struggle in abject poverty. Yet the world’s richest countries continue to send money—mostly to governments—targeting the symptoms, rather than the root causes of poverty. We need a better solution.

In Give Work, Leila Janah offers a much-needed solution to solving poverty: incentivize everyone from entrepreneurs to big companies to give dignified, steady, fair-wage work to low-income people. Her social business, Samasource, connects people living below the poverty line—on roughly $2 a day—to digital work for major tech companies. To date, the organization has provided over $10 million in direct income to tens of thousands of people the world had written off, dramatically altering the trajectory of entire communities for the better.

Janah and her team go into the world’s poorest regions—from refugee camps in Kenya to the Mississippi Delta in Arkansas—and train people to do digital work for companies like Google, Walmart, and Microsoft. Janah has tested various Give Work business models in all corners of the world. She shares poignant stories of people who have benefited from Samasource’s work, where and why it hasn’t worked, and offers a blueprint to fight poverty with an evidence-based, economically sustainable model.

We can end extreme poverty in our lifetimes. Give work, and you give the poorest people on the planet a chance at happiness. Give work, and you give people the freedom to choose how to develop their own communities. Give work, and you create infinite possibilities.

 

The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company

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Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you
* How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
* How to find Product-Market fit
* How to Get, Keep and Grow customers
* How to fuel growth with metrics that matter

The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.

This book:
* Guides startups of all types in their search for a scalable, profitable business model
* Explains the 9 deadly sins startups commit most often - and helps you avoid them
* Provides separate paths and advice for physical versus web/mobile products
* Explains how to test and iterate your company's road to product/market fit
* Details strategies and tactics for how to get, keep and grow customers
* Teaches a new math for startups -- metrics that matter
* Includes detailed checklists at every step of the process
...and provides hundreds of ideas, watch-outs and "how tos" for founders!

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development method.